Toxic chemicals like Arsenic, Lead, and Cadmium, pesticides, and insecticides are used to grow flowers, for decorating places of worship. After use, these flowers are usually dumped in rivers, lakes, and ponds – turning these water bodies poisonous. This water is consumed by communities that depend on these water bodies and fall victim to a number of diseases.
We now collect tonnes of floral waste from places of worship, in India, on a daily basis. These sacred flowers are handcrafted into charcoal-free incense sticks through our ‘Flower Recycling’ technology.
We collect the flowers, separate the petals and dry them. These dry petals are powdered and kneaded into the dough along with our proprietary organic mixes and then rolled into incense sticks. They are dipped in essential oils for the right fragrance and then packed. These incense sticks are handcrafted by women folk – thereby ensuring themselves with predictable and healthy livelihoods.
80% of the materials we use for making these incense sticks come from flowers, 14% of it is the proprietary materials and organic binders we use. The remaining portion is the essential oils and other perfumery materials.
Today, orthodox temples & religious authorities want to be a part of our mission, pointing to a change against dumping harmful waste in the Indian rivers.